Loma Vista Recordings, alongside the legendary duo Common & Pete Rock, enlisted The City Unlimited to produce a trilogy of visually distinct music videos to accompany their collaborative album. The directive: deliver elevated cinematic storytelling rooted in hip hop culture, shot entirely on film to evoke timelessness in a digital age.
THE DELIVERY:
Directed by our close collaborators at Illimite world, The City Unlimited brought to life three culturally resonant films.
The trilogy tapped into the deep roots of hip hop and culture, pairing lyrical legacy with lush, analog visuals. "When the Sun Shines Again" was recognized for its impact—earning a Grammy nomination for Best Rap Performance and being honored as a Webby Award Official Honoree, cementing the project as a benchmark in narrative music filmmaking.
"When the Sun Shines Again" feat. Bilal & Posdnuos – Shot in Savannah, this lyrical journey honors Southern roots and generational history. Captured on Kodak 500T and rare Aerochrome film stock, it bridges the visual past and future.
Lamar Jackson Exclusive
"ALL KIND OF IDEAS"
Set in New York and featuring a powerful cameo by Black Thought, this video pays tribute to the birthplace of hip hop.
A love letter to Common’s hometown of Chicago, this piece reflects legacy, nostalgia, and resilience.
