Via our GCC counterpart House of Shafaq, The City Unlimited was brought on to concept, write, and direct a commercial for the Jetour X70 FL—a sleek SUV making its mark in the UAE market. The goal: craft a visually striking and locally relevant campaign that spoke directly to Jetour’s Dubai-based audience.
THE DELIVERY:
Despite lean resources and a fast-moving schedule, our team led creative development and production—building a visual language that aligned with regional aesthetics and lifestyle. Shot entirely in Dubai, the commercial fused luxury car visuals with grounded storytelling, portraying the drive and ambition of Jetour’s ideal consumer. From scripting through delivery, we created a launch piece that felt elevated and tailored to the Gulf market.
