Creative Theory Agency tapped The City Unlimited to provide ancillary production and creative post-production support for YouTube’s annual NewFronts campaign. The goal: to craft high-impact visual assets that could be leveraged in key communications with potential sponsors and brand partners.
THE DELIVERY:
The City Unlimited supplied a nimble, high-performing team—including camera operators and a producer,—to capture polished event coverage. In post, we delivered three dynamic 16x9 cutdowns optimized for sponsor and client outreach, reinforcing YouTube’s narrative of cultural relevance and audience engagement.
