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OVERVIEW:

Over the course of three distinct campaigns, Creative Theory Agency brought on The City Unlimited to produce a slate of dynamic, community-driven content for Meta. From uplifting small business owners and cultural leaders to celebrating identity and visibility across AAPI, Pride, and Latinx communities, our team delivered 12 social-first videos across New York, Los Angeles, and beyond.

Each campaign was crafted to meet the moment—merging rapid-paced storytelling, real-world authenticity, and bold visual language to drive meaningful engagement on Meta platforms. Whether through direct-to-camera narration, 3D motion, or docu-style interviews, the work reflects our continued collaboration with Creative Theory to elevate underrepresented voices through cinematic, high-impact storytelling.

Creative Development
Pre Production
SOCIAL FIRST Production services
Post production
Branded Content

Meta Elevate – “Outside”

THE ASK:

The City Unlimited via Creative Theory produced a 4-part social campaign titled “Outside”, highlighting creators re-engaging with the world post-pandemic. The content needed to feel authentic, fast-paced, and visually rich, reflecting the energy and individuality of each influencer.

THE DELIVERY:

We delivered four premium social assets—two filmed in NYC and two in Los Angeles—featuring diverse voices and stories. Using a high-tempo, platform-native approach, we blended direct-to-camera interviews, voiceovers, 3D motion graphics, b-roll overlays, and dynamic transitions to craft content that felt cinematic yet deeply personal.

Meta Elevate: "Conmigo"

THE ASK:

As part of Meta Elevate’s Latinx-focused initiative Conmigo, The City Unlimited was asked to tell the stories of two NYC-based small business owners—amplifying themes of cultural pride, entrepreneurship, and community support.

THE DELIVERY:

We produced two emotionally grounded social videos that gave each subject space to speak their truth. With intimate framing, stylized B-roll, and a narrative-first approach, the pieces provided powerful representation for Latinx business owners and captured the spirit of the Conmigo campaign.

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