The City Unlimited handled full-service production across the campaign, delivering three stylish and spirited vignettes rooted in the essence of Black joy and celebration. Each piece focused on a different moment of connection—whether it was friends coming together over food, embracing wellness and relaxation, or hosting a cozy night in. Through carefully curated set design, lighting, and post-production, we infused each film with warmth, vibrancy, and brand-forward storytelling that aligned perfectly with both Essence’s and Simply’s messaging. The campaign rolled out across Essence platforms and digital channels to promote lifestyle-driven engagement with the Simply Mixology brand.